Creating a short link is handy if you are trying to share a link to a website that is long or complicated. Bitly is a website that use to create them as it is well fairly well known. I have heard these links being shared on podcasts and realized how simple it was to tell people " B - I - T - dot - L - Y - backslash - event". It makes it so easy to share a website quickly.
I use the free version.
You can't reuse a bitly once you have saved it - so make sure you are on the correct website (I speak from experience) when you create the link.
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