Facebook is the largest social media site in the world. You need to communicate who you are and what you do clearly.
You want new clients. You know most your potential clients probably spend some time on Facebook. So how do you make sure if your clients are looking for your products and services that your Facebook Page is one that clearly communicates your message? I have a sheet here to help you evaluate it your page has the essential elements it needs.
There are a few mistakes that I often see as I look through business pages. These are usually simple things that are damaging your potential to turning "browsers" to "clients".
You want to grow your business and have clients quit searching for anyone else after they find you. It just may be that your Facebook page is where they start their search because they are spending time there anyway.
Eliminate mistakes like unclear branding, nothing to disseminate who you are from someone else, and not enough information to tell your potential client that you have the solution they need. Give that potential client a clear way to further engage with you. Download my flier that will help you to evaluate your business page.