There is a classic Saturday Night Live sketch with Will Ferrel playing a cowbell for a Blue Oyster Colt song while the producer keeps demanding "More Cowbell". If you know the song, it may be the only "instrument" you hear when listening to it on the radio.
Being in South Louisiana, I know how cowbells can drown out the sound of almost anything when those fans from Starkville come down. It is one of the most obnoxious sounds ever, which is why I am sure the fans have made it a tradition.
So why am I starting one of my social media blogs with a discussion on cowbells? Just as cowbells can drown out everything else around it, I believe video will soon be drowning out other posts on social media. So here are some of the goals I have for the length of videos I am producing.
- 15-30 SECONDS: I love using my Video Intros/Outros for quick eye catching posts. Find one with bright colors or sparkles to quickly catch people's eyes. Something this short can be watched without sound.
- 1-3 MINUTES: I think this is an ideal length for introducing your thoughts or inviting people to an event. Our attention spans are getting shorter so we need to get to the point quickly. I produce a "Marketing Moment" each month in my email marketing; I try to keep these to around two minutes. The "click through" rate on these is good.
- 4-9 MINUTES: Videos of this length are good for explaining ideas in detail. Your niche audience and raving fans will love them. This is a good length if you want a regular video blog following. A Facebook Live Video should be this length (perhaps more if people are engaging with you and asking questions). With Facebook Live you want to introduce yourself and your story prior to getting into the main point of your Live presentation. This will give your audience a chance to discover you in their newsfeed. Plan your Facebook Live event so that you can post a few times the days prior telling people to look for it.
- 10+ MINUTES: Leave videos of this length for teaching big topics. Perhaps telling people more about a product they just purchased rather than one you are introducing. If your videos are this long, make sure you tell people what to expect.
Don't be afraid of video. Our smartphones are making it so easy to connect with people on a more personal level than the big box stores can. Let them connect with you. Show your latest products and services. Answer the questions you get asked all of the time. As human beings, our eyes are going to be drawn to a moving object on our screen much more than images; take advantage of that!