I thought that I was clear in speaking to people about my services when I am out networking. In the past month, I have had two people who I have networked with for years ask me to tell them what I do. While I was so glad they had called me to find out more, I was devastated that I had not made it clear prior to our phone conversations.
Upon reflection, I realized that both of these people knew the basics of my services. I had made a few basic networking mistakes. Neither of them is on my monthly email list; I had never specifically asked for them to join my marketing email list. I can't rely on my thirty-second "elevator" speech to get people to know enough about me to understand how many ways I am able to serve them (or those they know). I can't rely on casual conversations in a networking group to be a marketing tool (that is only a good start.) I can't assume that they understand what I have to offer - what is that old saying about ASSUME?
What were the next steps I should have taken? Learn from my mistake.
- Ask people if you can add them to your email list. (Follow the CANSPAM act; do not add people without permission.)
- Develop an automated email campaign that sends out a series of informational emails explaining what you do to all new subscribers. [Attend my February 2016 Webinar or look at my latest calendar of events.]
- Request a one-on-one meeting. This meeting is not to tell others what you do, but to find out more about their business. Show up with the intention "I want to be the ONE for this person" and you will be amazed at how they may become the ONE for you.
- Follow up! If someone expresses interest in learning more about you, call them to set up a time to tell them more.