I have heard for a while now statistics show that more and more emails are being opened and read first on a mobile device. My Constant Contact dashboard now compares how many of my own marketing email campaigns are read on mobile devices and desktops. The number of mobile devices is rising.
Three things to think about when designing for mobile
- Single column works best. Yes, a few people have large screens but it is still narrow and multiple columns are not as easy to read (and may not stay side by side on every device).
- Fonts should not be smaller than 11 pts. Make it easy to read. Most of us are just glancing through our email and are not going to strain to read.
- Make it short. Last week I heard a great term - go on a word diet. The more brief you are the better. Include links to your website for people to learn more. (An added bonus to this is the reports will tell you what people are interested in and will generate hot leads.)