My parents have a really large fish tank in their home. Recently I was visiting; the entire time I was there one of the fish continuously banged his head against the automatic feeder. You see not too long ago the feeder was loose and a few times when he hit the feeder, food came out and gave him food. The feeder is now fixed, but the fish is stubborn. It used to work to bang his head and have food rain down so he is convinced he can make that work again if he just keeps working the same method.
I thought about how that fish is much like many small business marketers. We are convinced that what used to work is bound to work again if we just keep "banging our heads". Marketing has changed and we must change with it.
How do you look up the phone number and address of a local business now? When is the last time you opened a phone book? More and more we go online or probably even more often we go on our phone. Google is even emphasizing mobile marketing by hurting your search rankings if your website is not mobile enabled. (Something even I need to do for myself.)
What I have done and I make sure I do for all of my clients is to claim the business listing on Google. It is a simple process. When you claim your business on Google it makes it easy for people on a mobile phone to call you or get directions to your business. See this listing to the right? This is from a search on Chrome on my phone. To call the therapist all I have to do is to hit a button. Same if I need directions or want to see their website. Best part of this is that The Google My Business insights tells me how many people call or get directions (after a few people use the button). It really is one of the most useful analytic I can get from social media; few other sites can tell me four people called you this week because of your social media activities. I really stress this to my clients I work with because I know that appearing in people's mobile phones is essential to success in this mobile era.
If you want to make sure your listing is claimed but don't have time to complete it yourself, allow me to claim it for you and transfer the ownership to your Gmail (you do have to have a Gmail to claim these listings.) Hire me today! Let's make sure it is easy for people to find you, call you and do business with you. Chances are I will be presenting on mobile marketing soon, check out my calendar here for my schedule. As I write this post I have one scheduled in a few days. I hope to see you at one of my presentations soon.
Don't be like our hardheaded fish who is still banging his head convinced his old methods will work again if he keeps at it. Market smarter and make sure you are using mobile marketing as part of your efforts. Learn more about Ellen McDowell - Your Social Butterfly here.